Last year we called NVIDIA's GeForce GTX 1080 "the upgrade you've been waiting for," and now PC gamers have another high-end graphics card to drool over. At GDC 2017, CEO Jen-Hsun Huang presented its successor, the GTX 1080 Ti, which promises "35 percent more performance," packs 11GB of GDDR5X memory and will go on sale March 10th for $700. In fact, NVIDIA even claims this new card is faster than its $1,200 Titan X that launched late last year for professionals. At the same time, the company announced the 1080 is getting a price cut and will now start at $500.
Source: NVIDIA (Twitter), NVIDIA Blog